Kristi Yamaguchi launches


KRISTI YAMAGUCHI LAUNCHES TSUYABRAND.COM -- Tsu.ya Activewear Now Available Online

Olympic Gold Medalist and NY Times Best Selling Author Kristi Yamaguchi (below) has launched as the online direct retail site for her Tsu.ya line of women’s activewear. Additionally Tsu.ya, is sold at select Lord &Taylor stores and via the retailer’s website.

Tsu.ya’s designs were influenced by Kristi’s years as an international athlete where she was captivated by varied fashion inspirations from all over the world, from romantic Parisian to bold Hollywood fashion and the nature-inspired art of Asia. “With modern designs and ultra-comfortable fabrics, Tsu.ya delivers exactly what women need to feel confident and empowered. Managing the double-shift of real-life and motherhood inspired me to build a brand that truly empowers a lifestyle for women,” Kristi explains. She launched Tsu.ya by Kristi Yamaguchi to do just that – with distinctive quality, tailored to real-life demands.

“My lifestyle is demanding. I don’t always have time to go shopping so I’m pleased to announce that I’ve created an online retail site for my line Tsu.ya to make it easier for busy moms. As a working mother, the clothing that I wear needs to be functional as well as fashionable and I designed Tsu.ya with that in mind. Moms like me know that our attire needs to live up to our standards and to our activities and Tsu.ya does just that - and with style,” says Kristi.

With manufacturing partner The Kersheh Group, Tsu.ya launched in September with 18 piece edition for fall with yoga pants, leggings, jackets, T’s and tops. Additionally, a portion of Tsu.ya sales will go to Kristi’s Always Dream Foundation which funds programs that empower children to reach their dreams through education & inspiration. From giving back to the community to inspiring daily confidence, Tsu.ya is committed to helping women feel good both inside and out.

Visit and for more information.



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