our story

Designed to feel good.

Tsu.ya (pronounced sue-ya) delivers the style that fits every part of your active lifestyle. Created by Kristi Yamaguchi: Olympian, fashion aficionado, active mom, and philanthropist.

Influenced by Kristi's years as an international athlete traveling to fashion capitals around the world, Tsu.ya, offers modern designs, on-trend colors and sophisticated style, plus ultra comfortable fabrics in our active and contemporary collections.

Designed with a purpose.

A portion of the proceeds from all Tsu.ya sales goes to the Kristi Yamaguchi's Always Dream Foundation, which inspires underserved children to reach for their dreams through innovative reading programs and by advancing the cause of early childhood literacy.

"Always Dream is my motto - to dream big, never lose sight of my goals, and strive to become a better person. While I have been supported in the pursuit of my dreams, I realize that support does not exist for all children. My desire is to inspire and embrace the hopes and dreams of children."
- Kristi Yamaguchi

Designed for real life.

After years on the ice, Kristi now balances her career and constant travel with being an active mom and advocate for children's groups. She knows from her own experiences that woman on a mission to make a difference don't get a "day off."

This is Kristi's inspiration for Tsu.ya: to deliver exactly what you need to feel confident and empowered in your active lifestyle - with distinctive quality, tailored to real-life demands.